BNP, the central website for BankNews and Western Banking magazines, is the premier online resource for community bankers throughout the Central and Western states, offering four distinct marketing opportunities designed to help suppliers connect with bank executives when they are ready to buy — 24/7.
Each month, some 20,000 visitors read more than a half million pages, making BNP a perfect complement to both BankNews and Western Banking, well-respected publications dedicated exclusively to the community banking industry. From daily financial news, market rates and stock quotes, to an Online Reference Library and a comprehensive Buyer’s Guide, BNP is one of the top websites bankers depend upon for timely, accurate and useful information.
For suppliers to the community banking industry, BNP is unquestionably the most targeted and economical way to promote their companies’ products and services online . . . and to strengthen their brand recognition among banking decision-makers.
MARKETING OPPORTUNITIES
Banner Advertising
BNP banner ads are available in 6-month and 12-month programs, with your ad appearing Run-of-Site on a rotating basis to maximize your exposure and results. Ad types include leaderboard, skyscraper, vertical, button and text.
Page Sponsorships
For companies seeking more targeted exposure, BNP offers exclusive sponsorships for the most visible and visited pages, including Search, Events Calendar, Vendor Zone, Today's Headlines and Regional News. As an exclusive sponsor, your company is the only advertiser featured on the page.
Online Buyer's Guide
The BNP Online Buyer's Guide is fully searchable in an easy-to-use format, with more than 120 categories covering the full range of products and services for the community banking market -- from ATMs and core processing systems, to e-payment and mobile banking solutions.
Industry Channels
Buying a BNP Industry Channel is the ideal marketing tool for companies seeking a stronger and more innovative online presence than a banner ad. An Industry Channel is, in essense, a "minisite" containing information about your company, such as
Each Industry Channel focuses on a specific product or service category, and each sponsor is considered a leader in this category. More important, each Industry Channel sponsor determines the content of its minisite, and may update information at any time. Plus, you may create direct links to specific pages on your webiste, as well as email links to your sales representatives.
Click here to download a BNP Marketing Opportunities brochure.
Click here to download an Order Form.
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